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Adobe Gets Out of the Content Syndication Biz

Apr 25, 2009 General




Adobe will discontinue content syndication through its Adobe Media Player (AMP) in June, the company told newteevee at the NAB Show in Las Vegas this week.

The move comes alongside Adobe’s freshly announced push for an industry-standard open media player framework called Strobe. AMP’s content licensing and audience building tasks were out of character for Adobe, and ultimately the company decided the player was not a strategic priority.

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This entry was posted on Saturday, April 25th, 2009 at 11:20 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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